Making Leaves of Absence Less Overwhelming
How one employee-support challenge became a multi-year enterprise offering and the blueprint for a family of digital products.
Timeline: Beginning in 2022, with three years of continuous evolution
My role: Concept Development · Creative Direction · Experience Strategy · Conversational UX · Information Architecture · Client Discovery · Cross-Functional Collaboration
Collaborators: Application Engineering · Account Management · Enterprise HR Stakeholders
The opportunity: Providing clear answers during major life changes
A legacy leave-of-absence experience was being sunset, leaving enterprise clients without a comparable employee resource. HR teams were lean, and employees navigating major life events, often locked out of internal systems while on leave, had no accessible way to understand their benefits.
The solution: Custom microsite
Survey-based eligibility questionnaire with client-specific JSON logic
A repeatable framework with a flexible interface and content management
Default motion graphics, visual components, and sales enablement materials were built alongside the pilot, making the product sellable as soon as we launched.
Our approach: User-centered
Rather than organizing around benefits jargon, I designed the experience around life events: having a baby, preparing for surgery, caring for a loved one. Behind the scenes, a logic matrix mapped each employer's eligibility rules to conversational questions, keeping complexity invisible to the employee.
At a glance
10 Enterprise clients
over three years
$450K
Contract Value
approximate aggregate value spanning 3 years
10-13
Minutes
of average user engagement
|
|
1 Reusable
Framework
that eventually supported every custom microsite across multiple industries and use cases